International Academician · Researcher · Speaker
Research authority and invited speaker across the UK, Turkey, Indonesia, and Malaysia — bridging scholarly rigour with entrepreneurship, branding, and MSME growth strategy.
Featured International Session
Istanbul, Turkey · City of Glasgow College · World Halal Summit, Istanbul
Representing City of Glasgow College on the global stage in Istanbul, Dr. Amena Sibghatullah delivered a high-impact international session on transforming startups into recognisable brands — connecting entrepreneurship strategy, brand architecture, and market trust before scale. The engagement included keynote delivery, panel participation, and international recognition at the World Halal Summit ecosystem.
Cross-Border Presence
From Scotland to Turkey and Southeast Asia — invited speaker engagements documented on stage.
6+ international sessions
🇬🇧
Glasgow
United Kingdom
Startup → Brand
🇹🇷
Istanbul
Turkey
World Halal Summit
🇰🇭
Phnom Penh
Cambodia
Global Brands
🇮🇩
Purwokerto
Indonesia
Brand Leadership
🇲🇾
UiTM
Malaysia
MSME Research
Global Engagements
Documented lectures, workshops, and visiting professor engagements — with photography from the room.
Universitas Jenderal Soedirman (FEB UNSOED)
In an era where digital channels redefine customer value, pricing and integrated marketing communication can no longer b...
View sessionCity of Glasgow College · World Halal Summit, Istanbul
Representing City of Glasgow College on the global stage in Istanbul, Dr. Amena Sibghatullah delivered a high-impact int...
View session
LSi Business School
Invited to LSi Business School in Cambodia, Dr. Amena Sibghatullah delivered an international session on how entrepreneu...
View sessionCity of Glasgow College
From first idea to market recognition, startups must evolve beyond product velocity into deliberate brand architecture....
View session
Universitas STEKOM
Digital startups often scale technology faster than identity. This webinar reframes branding as a strategic asset — from...
View sessionUniversitas Jenderal Soedirman (FEB UNSOED)
Entrepreneurship and brand leadership are two sides of the same strategic coin — yet many enterprises scale one without...
View session44
Publications
1,086
Citations
11
h-index
12
i10-index
Scholarly Impact
Digitalization, digital customer experience, and sales performance among micro, small and medium enterprises.
Explore research sustainabilityGreen finance, energy efficiency, FinTech, and sustainability outcomes across emerging economies.
Explore research marketingStrategic marketing, pricing, IMC, branding, and international entrepreneurship development.
Explore researchPeer-Reviewed Output
International Journal of Economics and Finance Studies
This research examined the impact of digitalization practices on sales performance among MSMEs in Indonesia and Malaysia, with specific focus on the mediating role of digital custo...
Future Technology
International Journal of Energy Economics and Policy
Resources Policy 92
Network
For MSME Leaders
Turn digital investment into measurable sales — grounded in Indonesia–Malaysia MSME research.
Find out why your digital spend is not showing up in sales — and what to fix first. DCX ga...
Map your buyer journey. Design experiences that convert. Measure what matters — built on I...
Stop competing on price alone. Align your message and your margin in the digital era with...
Visiting lectures, workshops, faculty development, and international research collaboration — from Glasgow to Istanbul and beyond.
