In an era where digital channels redefine customer value, pricing and integrated marketing communication can no longer be treated as isolated disciplines. This session examines how organizations create defensible competitive advantage by aligning price architecture with IMC strategy — building perceived value, consistency across touchpoints, and measurable performance in B2B and consumer contexts.
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Synergising Pricing Strategy and Integrated Marketing Communication: Creating Value and Competitive Advantage in the Digital Era
Universitas Jenderal Soedirman (FEB UNSOED)
Purwokerto, Indonesia May 15, 2025
Universitas Jenderal Soedirman
Session Archive
Universitas Jenderal Soedirman (FEB UNSOED)
Event photography from this session will be added when available. Dr. Amena's professional portrait represents her international speaking presence until session photos are published.