Representing City of Glasgow College on the global stage in Istanbul, Dr. Amena Sibghatullah delivered a high-impact international session on transforming startups into recognisable brands — connecting entrepreneurship strategy, brand architecture, and market trust before scale. The engagement included keynote delivery, panel participation, and international recognition at the World Halal Summit ecosystem.
Dr. Amena Sibghatullah, international academician and invited speaker affiliated with City of Glasgow College, Scotland, delivered Transforming a Startup into a Brand at an international session in Istanbul, Turkey — one of Europe and Asia's most dynamic entrepreneurship and brand leadership platforms.
The programme brought together global practitioners, academics, and industry leaders to explore how early-stage ventures evolve from innovation to identity. Dr. Amena's session addressed brand positioning, entrepreneurial narrative, customer trust, and the strategic discipline required to convert startup momentum into sustainable market recognition.
Photography from the event documents keynote delivery, international panel participation at the World Halal Summit, and award recognition — reflecting Dr. Amena's growing footprint as a cross-border speaker in entrepreneurship, marketing, and business brand strategy.
The programme brought together global practitioners, academics, and industry leaders to explore how early-stage ventures evolve from innovation to identity. Dr. Amena's session addressed brand positioning, entrepreneurial narrative, customer trust, and the strategic discipline required to convert startup momentum into sustainable market recognition.
Photography from the event documents keynote delivery, international panel participation at the World Halal Summit, and award recognition — reflecting Dr. Amena's growing footprint as a cross-border speaker in entrepreneurship, marketing, and business brand strategy.