From first idea to market recognition, startups must evolve beyond product velocity into deliberate brand architecture. This international invited session at City of Glasgow College connected entrepreneurship fundamentals with brand leadership — guiding students through how founders translate innovation into trust, identity, and sustainable competitive presence in global markets.
Dr. Amena Sibghatullah delivered an international invited lecture at City of Glasgow College, Scotland, United Kingdom — engaging a full cohort of students on the strategic journey from startup formation to brand leadership.
The session integrated core entrepreneurship concepts with practical brand-building frameworks, demonstrating how early-stage ventures can design positioning, narrative, and customer trust before scale — a discipline equally critical for academic audiences and emerging founders.
The session integrated core entrepreneurship concepts with practical brand-building frameworks, demonstrating how early-stage ventures can design positioning, narrative, and customer trust before scale — a discipline equally critical for academic audiences and emerging founders.