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Dr. Amena Research · Global Speaking · MSME Strategy

MSME Consultancy

B2B Digital Customer Experience Design

Core programme for B2B MSMEs in Indonesia, Malaysia, and Southeast Asia.

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What You Get

Map your buyer journey. Design experiences that convert. Measure what matters — built on Indonesia–Malaysia MSME research.

  • B2B buyer journey mapping
  • DCX blueprint
  • Sales KPI framework
Multi-stakeholder B2B buyer journey mapping
Personalised, responsive DCX blueprint
Sales KPIs aligned to digital interactions

Research Foundation

This programme is anchored in peer-reviewed MSME research co-authored with Universitas Jenderal Soedirman (Indonesia) and UiTM Malaysia.

Digital tools alone are not enough. MSMEs that design personalized, responsive customer journeys convert technology investment into measurable sales growth.
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